मुख्य कार्यकारी अधिकारी नीति आयोग ने पहलगाम का दौरा किया, पर्यटन अधिकारियों के साथ बैठक की अध्यक्षता की
अनंतनाग 16 अक्टूबर: नीति आयोग के प्रमुख अमिताभ कांत ने आज पहलगाम के पर्यटन स्थल का दौरा किया, जहां उन्होंने पर्यटन अधिकारियों की एक बैठक की अध्यक्षता की। सीईओ को यूटी में पर्यटन क्षेत्र के विकास के लिए रणनीति, प्रगति और उठाए गए कदमों के बारे में बताया गया।
Chief Executive Officer NITI Aayog visits Pahalgam,Chairs meeting with tourism officials
Anantnag October 16: NITI Aayog chief Amitabh Kant today visited the tourist destination of pahalgam where he chaired a meeting of tourism officers.The CEO was informed about the strategy , progress, and steps taken for development of tourism sector in the UT. Secretary tourism Sarmad Hafeez presented a power point presentation detailing achievements, strategies being employed to attract tourists and development of new tourist destinations in the UT followed by a threadbare discussion on the same. The secretary apprised the CEO that several steps like organising summer and winter festivals at various locations, tourist festivals at religious places and sufi shrines, conducting food festivals, widespread publicity in print and digital media, conducting road shows, weekend festivals, destination based festivals, etc are being taken to boost the tourist footfall in the UT. He said that several capacity building programmes have been conducted by the deptt. and several consultants and event management companies have been engaged aimed at realizing the tourist potential of the UT. The Secretary also apprised the CEO about some issues like sanction of PMDP 2nd and PRASAD projects, sanction of new ropeway projects for Pahalgam and Shivkhari and special package for border tourism under BADP.
Amitabh Kant, while interacting with officers of the tourism department said that for promotion of tourism in Jammu and Kashmir the department should invite the film industry for shooting in picturesque locations, maximise usage of social media for publicity, focus on high value tourism and invite tourism experts to share their experiences. Professional photography of tourist destinations, outsourcing of services in tourist areas, providing state of the art facilities, etc can give the tourism of Kashmir an international look. Appreciating the work of tourism department, he assured the department full support from the government.
Earlier in the day, the CEO was given a warm welcome by Deputy Commissioner Anantnag Dr Piyush Singla and SSP Anantnag Ashish Mishra alongwith other officials of district administration at Khanabal . Amitabh Kant was accompanied by Secretary tourism Sarmad Hafeez, Director tourism G.N Itoo, MD Tourism Fakhruddin, Director Planning Tourism , CEO pahalgam, SDM Pahalgam, AD tourism and other concerned officers.